So what can be done to combat the rise of deepfakes? In the short term, there are a number of steps that can be taken to reduce their impact. One option is to increase public awareness of the issue, so that people are more skeptical of images and videos that appear to be suspicious or out of context.
Another solution is to develop new AI and machine learning algorithms that can detect and identify deepfakes. This would require significant investment and research, but could be a long-term solution to the problem.
Finally, there is a need for increased regulation of deepfakes. Governments and tech companies need to work together to develop a set of guidelines and best practices for dealing with deepfakes. This could include policies around the creation and distribution of deepfakes, as well as measures to counteract their impact.